Kimberly Hardcastle

president & chief marketing strategist at mdg | San Diego, California, United States

About Kimberly Hardcastle

Kimberly Hardcastle serves as the President and Chief Marketing Strategist at mdg, where she leverages her extensive experience and strategic acumen to drive innovative marketing solutions for a diverse portfolio of clients. With a proven track record of leading mdg through a remarkable six-year growth trajectory prior to its acquisition by A Freeman Company in 2018, Kimberly has established herself as a thought leader in the marketing and events industry. Her expertise spans a wide array of disciplines, including trade show marketing, brand development, and strategic partnerships, enabling her to craft tailored strategies that resonate with B2B audiences.

In her current role, Kimberly is instrumental in overseeing key projects that emphasize the importance of strategic market planning and creative execution. She is particularly passionate about enhancing the effectiveness of trade shows, where her insights have helped clients maximize their ROI and elevate their brand presence. As a faculty member of the Certified in Exhibition Management (CEM) program and an alumna of the IAEE Krakoff Leaders Institute, Kimberly is dedicated to sharing her knowledge with the next generation of marketing professionals. Her contributions extend to authoring mdg’s trade show marketing newsletter, where she provides valuable insights and trends that keep industry stakeholders informed and engaged.

Kimberly's leadership style is characterized by a focus on teamwork and discipline, fostering an environment where creativity and strategic thinking thrive. Her ability to manage complex projects from inception to execution has not only driven mdg's success but has also positioned her as a sought-after presenter at industry seminars. Through her commitment to excellence and innovation, Kimberly Hardcastle continues to shape the future of marketing and event strategy, making a significant impact on the industry landscape.

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