Krista Vigorito

As the Director of Demand Generation at CareerBuilder, Krista Vigorito plays a pivotal role in shaping the company's marketing strategies to drive pipeline and revenue growth. With a keen focus on data-driven decision-making, Krista expertly plans, develops, and oversees the execution of multi-touch demand generation strategies that align with emergent business objectives. Her expertise spans a wide array of marketing tactics, including paid media, account-based marketing (ABM), email marketing, and lead generation, all designed to create a robust and sustainable sales pipeline.

Krista's leadership is characterized by her commitment to fostering a team-oriented marketing philosophy, encouraging collaboration and innovation among her team members. She is instrumental in managing the full marketing budget, ensuring that every dollar spent aligns with the go-to-market (GTM) strategy and contributes to measurable outcomes. Her ability to analyze lead scoring metrics and optimize campaigns based on performance data has led to significant improvements in conversion rates and overall marketing effectiveness.

In addition to her strategic prowess, Krista is adept at organizing impactful events and webinars that not only engage potential clients but also enhance brand visibility in a competitive landscape. Her background in social media marketing and association management further complements her skill set, allowing her to leverage diverse channels to reach target audiences effectively. With a passion for diversity, equity, and inclusion (DEI), Krista integrates these principles into her marketing initiatives, ensuring that CareerBuilder's messaging resonates with a broad spectrum of clients and stakeholders. Through her innovative approach and unwavering dedication, Krista Vigorito continues to drive sustained success for CareerBuilder in an ever-evolving marketplace.