About Lexicon Branding
Impossible Foods, Sonos, P&G’s Swiffer and Febreze, Subaru’s Outback and Forester, Intel’s Pentium and Xeon computer processors, Coca-Cola’s Dasani waters, and BlackBerry phones are all brand names created by us.
We can do the same for you.
Our clients include both Fortune 500 corporations and innovative startups. Most of our creativity is focused on new-to-the-world products, companies and services.
There are plenty of suppliers that can generate a list of names. There are even some that claim to be the ‘world’s leading naming company.’ That’s easy to do. Creating brand or product names that form the strategic core of many of the world’s most successful brands and companies is what’s hard. The brand names we’ve created are the only claim we need to make.
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11-50 employees
View all Lexicon Branding employees
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Marketing & Advertising
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30 Liberty Ship Way, Suite 3360, Sausalito, CA 94965, US
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1982
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Brand, Strategy Development, Consumer And Global Linguistic Research., Preliminary Trademark, Product And Company Name Development
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Frequently Asked Questions about Lexicon Branding
The decision makers in Lexicon Branding are Christopher Hirsch, David Placek, Dmitri Seredenko, etc. Click to Find Lexicon Branding decision makers emails.
Lexicon Branding specializes in brand naming, brand strategy, and brand identity development. They provide comprehensive services that include market research, linguistic analysis, and creative ideation to help businesses create impactful and memorable brand names that resonate with their target audience.
Lexicon Branding employs a structured and collaborative approach to the naming process. This includes understanding the client's goals, conducting thorough market research, analyzing competitors, and exploring linguistic options. The team then generates a wide range of name candidates, which are refined through feedback and testing to ensure they align with the brand's vision and market positioning.
Lexicon Branding works across a diverse range of industries, including technology, consumer products, healthcare, and finance. Their expertise allows them to tailor branding solutions to meet the unique needs and challenges of each sector, ensuring that the names and strategies they develop are relevant and effective.
Yes, Lexicon Branding provides guidance on trademark and legal considerations during the naming process. They work closely with legal experts to ensure that the proposed names are not only creative and meaningful but also available for trademark registration and free from potential legal conflicts.
The timeline for a branding project with Lexicon Branding can vary depending on the scope and complexity of the project. Generally, a complete naming project can take anywhere from a few weeks to several months. This includes phases for research, ideation, testing, and final selection, ensuring that the final name aligns perfectly with the brand's goals.
Lexicon Branding places a strong emphasis on cultural sensitivity and appropriateness in their naming process. They conduct thorough linguistic and cultural research to ensure that the names resonate positively across different markets and do not carry unintended negative connotations. This approach helps brands avoid potential pitfalls in global markets.
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