Logan Smith

Senior Director, Strategy and Analytics at New York Red Bulls | New York, New York, United States

About Logan Smith

Logan Smith serves as the Senior Director of Strategy and Analytics at New York Red Bulls, where he plays a pivotal role in shaping the club's strategic direction and enhancing its commercial performance. With over a decade of experience in the sports and consumer packaged goods (CPG) industries, Logan leverages his expertise in data analytics and business intelligence to drive informed decision-making across various departments, including ticketing, partnerships, and marketing. His leadership style, rooted in empowerment and collaboration, fosters a culture of innovation and accountability within his team, enabling them to deliver impactful results.

At New York Red Bulls, Logan is currently spearheading several key projects aimed at optimizing fan engagement and maximizing revenue streams. By employing advanced analytical techniques and key performance indicators (KPIs), he uncovers valuable insights that inform strategic planning and operational efficiency. His proficiency in sports marketing and event management allows him to craft compelling creative briefs that resonate with fans and stakeholders alike. Additionally, Logan's cross-functional team leadership ensures that all initiatives align with the organization’s overarching vision and goals, creating a cohesive approach to growth and sustainability.

Logan's commitment to continuous improvement is evident in his proactive approach to utilizing tools like SurveyMonkey for gathering fan feedback, which further enhances the club's understanding of its audience. As the landscape of professional sports evolves, Logan remains at the forefront, driving innovative strategies that not only elevate the New York Red Bulls brand but also enrich the overall fan experience.

Logan Smith Work