Olivier Francois

Associate Director of Marketing North Europe at Too Good To Go | Brussels Metropolitan Area

About Olivier Francois

Olivier Francois serves as the Associate Director of Marketing for North Europe at Too Good To Go, where he plays a pivotal role in driving the company's mission to combat food waste across key markets including Belgium, the Netherlands, Denmark, Sweden, and Norway. With a strong belief that prioritizing people leads to sustainable business growth, Olivier leads a dynamic marketing team focused on innovative strategies that resonate with consumers and partners alike. His expertise in brand development and international marketing is instrumental in crafting compelling narratives that highlight the importance of reducing food waste, ultimately encouraging more individuals and businesses to join the movement.

Under Olivier's leadership, Too Good To Go has launched several impactful campaigns aimed at raising awareness about food waste and promoting the app's unique value proposition. By leveraging his skills in go-to-market strategy and trade marketing, he has successfully positioned the brand as a leader in the sustainability space, driving user engagement and increasing meal savings across the region. Olivier's commitment to continuous learning and business transformation ensures that the marketing initiatives remain agile and responsive to market trends, allowing Too Good To Go to adapt and thrive in an ever-evolving landscape.

As he navigates the challenges of marketing in a socially-conscious environment, Olivier remains dedicated to fostering a collaborative team culture that empowers individuals to contribute their best ideas. His passion for combining purpose-driven marketing with strategic business development not only enhances brand visibility but also reinforces the collective goal of reducing food waste, making a tangible difference in communities across North Europe.

Olivier Francois Work